Nick Daddona
President | Wealth Advisor
Nick Daddona is the President and Wealth Advisor of Southcoast Financial Group, where he leads the firm’s strategic vision and client advisory approach. He provides comprehensive, objective guidance focused on disciplined investment management, retirement income strategies, and long-term wealth preservation.
Nick began his career in the financial services industry as a registered representative with a national firm, where he developed a strong foundation in investment management and retirement planning. After briefly stepping away from the financial industry to build his P&C insurance business, he later founded Southcoast Financial Group to provide a more personalized, relationship-driven approach to wealth management.
Under his leadership, the firm serves individuals and families seeking clarity, structure, and long-term financial stability. He and his team take a comprehensive, goals-based approach to financial planning, helping clients align their financial decisions with their broader objectives through disciplined strategy and thoughtful execution.
Outside of his professional responsibilities, Nick is an active family man. He and his wife can often be found coaching or cheering their children on from the sidelines.
Tayla Vardo
Operations Director | Financial Planner
Tayla Vardo is a financial professional dedicated to helping individuals and families navigate their financial futures with clarity and confidence. She earned her degree in Psychology from Bridgewater State University, where she developed a strong understanding of human behavior and decision-making—an insight she brings to her work with clients.
She is an Investment Advisor Representative and holds her Life Insurance Producer license, enabling her to provide comprehensive guidance across both investment and protection strategies.
Tayla’s approach is centered on understanding each client’s unique goals, concerns, and long-term vision. Known for her approachable, client-focused style, she is committed to building meaningful relationships and delivering thoughtful, personalized recommendations that support long-term financial well-being.
Outside of her professional responsibilities, Tayla values spending quality time with her husband and family. She enjoys trail walks, reading, and prioritizes functional wellness, such as yoga.
Brieanna Wood
Client Engagement & Growth Director
Brieanna Wood is a marketing professional specializing in the financial services industry, with a focus on supporting client engagement, brand development, and strategic growth initiatives. She earned her Associate’s degree in Communications from Bristol Community College and her Bachelor’s degree in Marketing from the University of Massachusetts Dartmouth’s Charlton College of Business.
Brieanna began her career in marketing, where she quickly demonstrated a strong ability to connect messaging with meaningful client outcomes. She later transitioned into the financial and insurance space, where she has developed a specialized approach to marketing within a highly regulated and relationship-driven industry. Her work is centered on enhancing the client experience, strengthening advisor-client communication, and helping position the firm as a trusted resource for individuals and families planning for their financial future.
Outside of her professional responsibilities, Brieanna enjoys hiking in New Hampshire and prioritizes time spent in nature. She also has a strong appreciation for music and film, with a personal interest in film critique and record collecting, and enjoys cooking and baking. Above all, she values meaningful personal connections.
Randi Gibbons
Investment Advisor Representative
Randi Gibbons is a financial professional with a strong foundation in investment strategy and wealth management. As an Investment Advisor Representative, she delivers objective financial guidance grounded in each client’s needs and goals. Randi began her career in financial services in 1991 with a large Boston-area firm, where she supported and oversaw investment operations. This early experience provided her with a broad foundation in the industry and helped shape her career in financial services.
In her current role, Randi focuses on client outreach and engagement, while closely monitoring market conditions and delivering investment recommendations when appropriate. She maintains ongoing client communication and works to ensure strategies remain aligned with each client’s evolving goals.
Outside of her professional responsibilities, Randi is an avid sports enthusiast who follows a variety of teams. She also enjoys painting and other creative pursuits, which provide balance and perspective outside of her work.
Shannon Butler
Office Manager
Shannon Butler is the Office Manager at Southcoast Financial Group and a graduate of Johnson & Wales University, where she earned her degree in Hospitality and Event Management. Her academic background contributes to her strong organizational capabilities, client service orientation, and ability to manage complex administrative operations with efficiency and precision.
She brings over 25 years of experience in administrative roles, including 10 years supporting the estate planning and financial services industry. Shannon plays a key role in ensuring the firm’s day-to-day operations run smoothly, providing consistent support to both advisors and clients while maintaining a high standard of accuracy and professionalism.
Shannon is known for her reliability, attention to detail, and commitment to operational excellence, all of which contribute to a seamless client experience and the overall effectiveness of the team.
Outside of her professional responsibilities, Shannon enjoys spending time with friends and family, exploring the local food scene, and engaging in activities that allow her to stay connected to her community.
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